Recent times have seen a spike in online shopping trends in India and there is intense competition amongst big and small brands to get the lion’s share of the customer base. To get ahead of the competition, almost every brand launches offers and deals that are designed to entice customers and lure them to make a purchase. And call it the Indian psyche, but we all simply love a good deal and queue up to wherever we can save a few bucks (the bigger the better).
Coupon sites have given online shopping a huge boost since they give all of us deal-hungry Indians exactly what we are looking for – massive savings on one single, convenient platform. And here’s how online sales have benefitted from these sites. There are several coupons websites which provide free and latest coupons of all big e-commerce stores, one can visit these sites and search for store name + coupons in the search box like Amazon Coupons for all latest Amazon promotional codes and Flipkart Coupons or all Flipkart Discount Coupons.
The great part about deals is that customers tend to take the bait and make a purchase even if it was not initially planned. Coupon sites entice customers to come out of retail hibernation and opt to buy. Everyone loves a good deal and people are more likely to shop online rather indirect stores when they can get the same or similar product at a better value. Besides, coupons also add to a bit of excitement – wouldn’t you just love to gloat when discussing your recent shopping spree with your friends, especially when you can tell them that you’ve gotten the same product that they have, at a better deal?
Better Order Value
Coupons push numbers up – this is an undeniable fact. For example, as a business, if you know that the average spends on your website is Rs. 800, introducing a10% discount if the average spend is Rs. 1000 will trigger a reactive increase in your order value. Since coupon sites push your deals to a huge, consolidated customer base, you increase your chances of getting a better order value each time a deal goes out.
Long Term Customers
Most coupon sites require customers to be members to enjoy exclusive deals and discounts. This gives online businesses a dedicated customer base to tap into, in the long run. Everyone loves discounts irrespective of age, race, background, financial status or education and they’d go the extra mile for a good deal. Coupon sites convert visitors into members and give them repeated reasons to make purchases – much more than the average shopper.
Improved Business Strategy
The absolute transparency that goes hand in hand with coupon sites makes it simple for business owners to push their deal across to customers, and for customers to find deals that they love. In collaboration with coupon sites, businesses get the added benefit of analytics and data that will help them identify customer search trends and tweak their campaigns and deals accordingly. The result is a constant battle between brands to gain customers, and customers benefit from competing for offers.
In summary, coupon sites are a boon to the world of online shopping in India. They bring together the best that brands have to offer under one roof and create a platform where customers can easily compare and choose the right deals. With deals and discounts constantly being brought to the notice of a huge and predictable customer base, there is logically a boom in online shopping.